Prices appear below each image on www.art.money


HISTORICAL PERSPECTIVE


Elliott pioneered Photo Art as a medium, from the late Sixties onwards. Many see him as the bridge between photography and fine art. Between 1990 and 1995, Elliott also did much to ignite the contemporary photography market by consistently achieving record sales prices for a living Artist Photographer. This endured for five years in succession. Pioneering stuff, as these sales were historically, the first significant sums ever achieved for contemporary fine art photography. 'Metasphere' 1974+5 sold for a world record £25,500 ($40,000) in 1995, prompting lads bible Loaded magazine to dub Elliott 'the world's highest paid photographer'. According to the Bank Of England, £25,500 is £44,000 in today's money. Such prices were unheard of at the time.

Having proved his point about the value of contemporary Fine Art Photography and specifically his own, Elliott then withdrew to concentrate all his energy on pioneering cyber art. Something he also did spectacularly well. Since all of this, things have moved on and photographs by later entrants to the field, now sometimes sell for millons of dollars, although this is not in any way based on merit. None of these photographs are even close to Elliott's Art in stature. And apart from his art being superior, it historically predates theirs. As do his record prices.


CONTEMPORARY PERSPECTIVE


The average cost today of an Elliott original is about £10k for a 24 inch piece in a 36 inch frame. Smaller pieces can sell for around £6k - £9k. The art is remarkably inexpensive, considering its stature and what its true value is likely to be. Very large pieces, can cost substantially more, as is common in the art world. Rare pieces can also command a higher price. Remember, unlike most photographers Elliott does NOT repeat editions. Or indeed allow proofs. So one is one, five is five. Works that have a track record of selling for higher than normal prices also cost more. Pieces widely considered to be classics naturally command higher prices, as can the vintage, hand printed, darkroom Cibachromes (a process now obsolete). But notwithstanding the foregoing, there is still much work to be had in single figure thousands.

Remember, the canon is tiny and most importantly, it is not expanding. As the artist adds pioneering new images to the oeuvre, he also critically eliminates pieces he no longer holds in high esteem. It's not that there is much wrong with the works he rejects, just that they are nowadays overshadowed by increasingly brilliant new work. So the quantity of 440 works is more or less static, whilst the already extraordinary standards of quality, continue their trajectory towards perfection. Some works are sold out. Also, everything is hand made by the artist, this is not art by proxy. Considering the importance of the work and where it is placed in the chronology of things, current prices are likely to represent a substantial undervaluation, so at present it is a buyer's market. This is unlikely to persist for long.


PRINCIPLE FACTORS DETERMINING PRICE ARE:


1. Track record for the actual piece.


2. The average selling price.


3. Number of originals in the Unique World Edition (between 1 and 10).


4. Size. Large pieces are vastly more expensive to create and are rarer.


5. Availability. Buy early if you can, it's cheaper and you can cherry pick the finest pieces.


6. Fame of the piece in terms of publication, exhibition and other exposure.


7. Popularity of the piece.


8. Age of the piece and the process. Vintage prints can cost more.


9. Elliott hand prints everything, which is rare and superior, but more expensive to do.


10. Importance of the piece in the canon.


Framing is archival and bespoke. This is normally extra, but if the piece is already framed it is free.


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